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Created by former assistants to Olivier Theyskens at Nina Ricci, MAL-AIMÉE is a definite world of contrasts, young and sophisticated, equally a continuation of a Parisian tradition and the creation of a dynamic avant-garde. Poetic and chic, as well as modern and urban, the identity of the brand switches back and forth between androgyny and extreme femininity, thereby giving birth to a new elegance.